SEO is the process of achieving higher rankings for your website in the search engines. The focus is mainly on Google because it controls the vast ma

SEO is the process of achieving higher rankings for your website in the search engines. The focus is mainly on Google because it controls the vast majority of search traffic–but almost all of the same techniques that work on Google will raise your site’s visibility on Yahoo and Bing as well. Better rankings are primarily achieved through link-building: having other relevant, quality websites link to your site. SEO does not involve any payment to Google.