ROOT brand was started in New Orleans by a father and son team. Every frame is designed in house and coated with a waterproof protective layer.

Hand crafted style Based out of New Orleans, ROOT is a company that believes in finding eco-friendly ways to keep people looking cool, and to never harm our planet. Our sunglasses are made from some of the finest woods, such as Ebony, Mahogany, and Maple. Our Uptown collection is a new take on a classic style. Available in our luxurious black, or red mahogany, no two pairs of Uptowns look the same. The varied wood gradients give each pair a different look and feel. Every pair of ROOT sunglass...

Hand crafted style Based out of New Orleans, ROOT is a company that believes in finding eco-friendly ways to keep people looking cool, and to never harm our planet. Our sunglasses are made from some of the finest woods, such as Ebony, Mahogany, and Maple. Our Uptown collection is a new take on a classic style. Available in our luxurious black, or red mahogany, no two pairs of Uptowns look the same. The varied wood gradients give each pair a different look and feel. Every pair of ROOT sunglasses comes in a custom engraved bamboo box. Acetate + wood = work of art ROOT also uses Italian Cellulose Acetate; a vegetal polymer made from cotton linters and wood pulp. The result is a pair of sunglasses with a look that’s a work of art in itself. Root is the most innovative and diverse outerwear designer, and environmental champion. Every pair of ROOT sunglasses are waterproof, and UVA/UVB compliant. But ROOT isn’t just sunglasses. There’s nothing nicer than a handcrafted, stylish wristwatch; ROOT’s line of wristwatches are artisan, wooden works of art that come with wooden links, wooden bands and a wooden outer shell. Available in either Quartz Movement, or Kinetic Energy models, our watches also come in a hand engraved bamboo box.