NJOY was a pioneer in the electronic nicotine delivery system (ENDS) market, and is today the largest independent vaping company.

Proudly independent of Big Tobacco, NJOY has passionately fought to support and advocate for the vaping community and industry since its founding in 2006. Available in over 40,000 US locations and 5 countries across the globe, NJOY's products are a favorite amongst adult smokers who want to switch from combustion cigarettes and to experienced vapers alike.