Criminal Minded was started in 2011 to bring a different element into the street wear realm.

The founder Damian Williams wanted a lifestyle brand that would reflect his own interests. He saw clothing as an opportunity to be creative on many levels. Each season, multiple themes and ideas will be thrown into the melting pot, creating a style often difficult to categorize. The Criminal Minded Team is composed of money-minded individuals representing the society of 2nd chancers all over the nation, re-enforcing that the same skills and abilities used to do wrong can be applied to being l...

The founder Damian Williams wanted a lifestyle brand that would reflect his own interests. He saw clothing as an opportunity to be creative on many levels. Each season, multiple themes and ideas will be thrown into the melting pot, creating a style often difficult to categorize. The Criminal Minded Team is composed of money-minded individuals representing the society of 2nd chancers all over the nation, re-enforcing that the same skills and abilities used to do wrong can be applied to being legit. As Criminal Minded, we are DESIGNERS, we are ARTISTS, we are MUSICIANS, we are whatever we want to be in this era. There is no use for a label. Identify what you love and go after it. Let no boundary hold you back. Lets get it. "FROM THE CORNER TO THE CORNER OFFICE"