Copywriting, editing, fundraising, communications strategy, multichannel marketing, acquisition and retention campaigns, advocacy, community building
As a science writer and editor, I became expert at distilling complex and difficult concepts down to easily grasped ideas. I learned from great teachers, Jacques-Yves Cousteau and Carl Sagan among them. Their most important lesson was that to write well, you must think well. To be effective, you must know where your words are leading. After people read your words, how do you want them to feel? What do you want them to do? How will they help you improve this world? You know what you want to g...
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