EyePredict helps to optimize displays by increasing visual appeal and reducing clutter

Paying attention to the right thing at the right time underlies the ability of individuals to interact with their environment. Advances in neuroscience enabled EyePredict to develop a revolutionary platform technology that can predict and analyze attention deployment in everyday life. On the commerce front, EyePredict provides a novel software-as-a-service solution-EPflow-that can triple click-through rates for relevant products. EPflow automatically positions product images based on attention p...

Paying attention to the right thing at the right time underlies the ability of individuals to interact with their environment. Advances in neuroscience enabled EyePredict to develop a revolutionary platform technology that can predict and analyze attention deployment in everyday life. On the commerce front, EyePredict provides a novel software-as-a-service solution-EPflow-that can triple click-through rates for relevant products. EPflow automatically positions product images based on attention predictions powered by cutting-edge neuroscience. The EyePredict technology was validated in a series of studies involving millions of eye tracking and click-through data points collected from thousands of consumers by our customers and R&D team of Caltech and USC graduates.