The TLJFoundation, Inc., was established as a not for profit 501c3. for motorcycle safety and awareness..mostly thru a billboard campaign.

The foundation was established for the memory of Trevor Lorne James, who needlessly lost his life when an inattentive motortist pulled out to execute a left hand turn 35ft away from Trevor's motorcycle. He was 22 years old, he leaves behind a son, family and many many friends. It all began with 1 billboard established to create awareness that there are people beneath those helmets, and we all need to share the road....LOOK TWICE...YOU CAN SAVE A LIFE...MOTORCYCLES ARE EVERYWHERE. Since that f...

The foundation was established for the memory of Trevor Lorne James, who needlessly lost his life when an inattentive motortist pulled out to execute a left hand turn 35ft away from Trevor's motorcycle. He was 22 years old, he leaves behind a son, family and many many friends. It all began with 1 billboard established to create awareness that there are people beneath those helmets, and we all need to share the road....LOOK TWICE...YOU CAN SAVE A LIFE...MOTORCYCLES ARE EVERYWHERE. Since that first billboard, the foundation was established, and Clear Channel Outdoor, the largest billboard company in the world, and partnering with Rider Insurance, the foundation hopes to raise funds thru donations at www.tljfoundation.com The "winds of good energy" carry the mission and the message forward.