LifeVantage is dedicated to fighting oxidative stress, primarily through Nrf2 activation. Never heard of Oxidative Stress or Nrf2 then watch the video

LifeVantage is also focused on helping people reach their health and wellness goals through innovative, science-based products and a proven business opportunity. The LifeVantage Story - Imagine a product with the potential to change the world stuck on a retail shelf with its story untold. This was Protandim's beginning--but not its end. While Protandim sat mixed with trendy vitamins and other nutritional supplements in the retail world, a group of visionary individuals were preparing the way ...

LifeVantage is also focused on helping people reach their health and wellness goals through innovative, science-based products and a proven business opportunity. The LifeVantage Story - Imagine a product with the potential to change the world stuck on a retail shelf with its story untold. This was Protandim's beginning--but not its end. While Protandim sat mixed with trendy vitamins and other nutritional supplements in the retail world, a group of visionary individuals were preparing the way for Protandim's story to reach thousands of people. Thanks to the innovative and breakthrough research of Dr. Joe McCord, Protandim had its moment of fame when it appeared on ABC "Primetime" in 2005 and propelled the product and the company into the national spotlight. U.S. retail sales of Protandim