Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations

Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic. A small business that is doing most or all of its business online, needs to embrace a digital marketing strategy that helps it be seen by online users. Your Website Is A Convertible Mustang Just about every aspect of digital marketing is driving internet traffic to your website. This is the mother ship and you nee...

Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic. A small business that is doing most or all of its business online, needs to embrace a digital marketing strategy that helps it be seen by online users. Your Website Is A Convertible Mustang Just about every aspect of digital marketing is driving internet traffic to your website. This is the mother ship and you need to treat it as such. We still see too many websites that were not created with responsive design, meaning they look strange and difficult to navigate on mobile devices. We are seeing approximately 55% of all client traffic coming from mobile devices and that number is likely to increase. Your website must look good with easy navigation on mobile devices. Visitors must be able to click on a phone number or an email address to contact you. If they have to zoom in or write down the number then you are likely to lose them to a competitor whose site is mobile optimized. The idea is to convert visitors into either a phone call, an email or a walk-in. Additionally, Google has been tightening up its algorithm to award higher rankings to sites that are optimized for mobile visitors – and with good reason. You don’t want to be pushed to page two or three of Google's search results. Get your site compatible for mobile devices immediately. Implement Rich Answers On Your Website Chances are that you have probably typed a question into Google to find out how something works. People are changing the way they use Google. No longer do people want to search for information, they prefer Google to answer their questions. Google has recognized this and introduced rich answers to its search algorithm so they can provide more accurate results. Just about any local business – lawyer, dentist, plastic surgeon – has common questions they often get from their customers, e.g. What is a dental implant? How do you obtain a green card? What is rhinoplasty? It would be smart to implement rich answers on your website so when people are asking Google these questions, your site may appear first.