PICO lures are a tried and true bait designed for the ultimate fishing experience. The Pop and Lil Pops are top water lures that chug like no othe

PICO lures are a tried and true bait designed for the ultimate fishing experience. The Pop and Lil Pops are top water lures that chug like no other. The stance in the water allows you to work the bait as subtle or as radical as you want without jerking it out of the water. Perch lures are ideal as fresh water lures and salt water lures. The PICO Perch is the forerunner of the lipless crankbaits, such as the Rattletraps and Spots. The unique fall and action of the PICO perch has been a favori...

PICO lures are a tried and true bait designed for the ultimate fishing experience. The Pop and Lil Pops are top water lures that chug like no other. The stance in the water allows you to work the bait as subtle or as radical as you want without jerking it out of the water. Perch lures are ideal as fresh water lures and salt water lures. The PICO Perch is the forerunner of the lipless crankbaits, such as the Rattletraps and Spots. The unique fall and action of the PICO perch has been a favorite lure for generations. The Side shad and Slasher lures are great top water lures that use props and will be sure to entice those big bass out of their shallow water haunts. If you're fishing with a fresh water lure or salt water lure, PICO has the lure for you.