Powell Research & Planning Pty Limited

Powell Research & Planning specialises in qualitative research and is dedicated to providing a professional and highly personalised service. Powell Research encompasses the broad needs of strategic market planning and advertising creative development...

Powell Research & Planning specialises in qualitative research and is dedicated to providing a professional and highly personalised service. Powell Research encompasses the broad needs of strategic market planning and advertising creative development. * Powell Research services include: * Brand image/personality assessment and evaluation * Corporate image evaluation * Psychological insights into attitudes of specific target segments * The impact of sponsorship on brand equity * Assessment of brand and potential sponsor compatibility * New product/services development * Advertising strategy evaluation * Advertising concept evaluation * Packaging and label evaluation.