Nick and Candice Hirons launched Denim Enterprises in 1996.

Nick and Candice Hirons launched Denim Enterprises in 1996 with the opening of D.inc in Little Collins St Melbourne, followed by a second store in Greville Street Prahran in 2001. D.inc was a multi brand, denim specialist boutique. D.inc was born out of a love for denim; jeans are a beautiful product that we develop emotional attachments to. They wear and take on our characteristics, becoming a part of us. Helping people find their favorite jeans became our passion. G-Star was one of the first b...

Nick and Candice Hirons launched Denim Enterprises in 1996 with the opening of D.inc in Little Collins St Melbourne, followed by a second store in Greville Street Prahran in 2001. D.inc was a multi brand, denim specialist boutique. D.inc was born out of a love for denim; jeans are a beautiful product that we develop emotional attachments to. They wear and take on our characteristics, becoming a part of us. Helping people find their favorite jeans became our passion. G-Star was one of the first brands on our shelves in '96 and also the year G-Star launched the Elwood. This was the beginning of a three-dimensional jean silhouette, shaped to fit the human form, and still one of the icons of the brand.