Mobcast provides 'white label' digital bookstore platforms for some of the world's largest brands. Enabling brands to sell eBooks to connected devices

Mobcast was founded in 2007 by CEO Tony Lynch and bestselling author Andy McNab. With the rise in the capabilities of mobile phones they spotted an opportunity to develop an online retail platform for digital books on these devices. They recognised the potential of gaining access to large customer bases and billing infrastructures through partnerships with mobile network operators, equipment manufacturers and retailers. An early mover, Mobcast developed its own software platform to import digi...

Mobcast was founded in 2007 by CEO Tony Lynch and bestselling author Andy McNab. With the rise in the capabilities of mobile phones they spotted an opportunity to develop an online retail platform for digital books on these devices. They recognised the potential of gaining access to large customer bases and billing infrastructures through partnerships with mobile network operators, equipment manufacturers and retailers. An early mover, Mobcast developed its own software platform to import digital book data and deliver it in the correct format to paying customers around the world via Internet and mobile networks. The company also acted swiftly to establish content agreements, securing the entire eBook catalogues of all the major publishers, and many independents