Don't worry, there's no punch line. The real joke is the lack of quality and consistency in today's pocket squares. We believe that just because the square is an accessory, it shouldn't be an afterthought. And we formed a company to prove it. We founded 12 Fold not as fashion designers, but as real guys. The kind of guys who can start their day in a suit and tie, and end it in jeans and a sportcoat. Like any casual gentleman, we're comfortable, confident and informed. We're students of real-world style and purveyors of a better pocket square. Sounds ambitious, right? Maybe so, but we believe the best product is one crafted with passion and familiarity. Our mission isn't to launch a new category, but simply to improve an existing one. In short, we want to deliver a better pocket square.

log on to www.freedom.ws/elkinsjd1 for a short video.