Apocalypse Foods is not just for the end of time or preppers. it is for many people of all situations. campers, backpackers, hikers, preppers, families, just about anyone in the world would love to have it on hand. it is light weight, so easy to carry with you, it lasts way longer than non-dried foods and very easy to prepare with water. shelf life is up to 25 years if stored properly. it is beneficial for people with allergies to preservatives that get added into other foods. it is even more exciting for your children for snacking. our children love that it is light and not messy as it would be naturally. foods that will expire or sit in your refrigerator or freezer too long will actually last on your shelf for years. we picked the name to entice to all customers of all types, its fun, catchy, and serious all in one. we have prepped for years and just wanted to pass on the best option for food preservation to others.