Our encasements and products are natural and hypoallergenic so your body is free from allergens and chemicals commonly used to treat bedding products, while keeping your bed safe, too.Our products are derived from natural fibers and treatment methods, when the majority of similar products on the market are not. We work with top quality manufacturers to provide a range of products varying in price so our customers can be guaranteed to find a product that best suits them and that also doesn’t compromise on quality.Our ideal customer is someone who is conscious about their health and skews toward a natural/healthy living style. A wide range in customer age and income is desired so everyone who is concerned with their well-being, (especially those who are sensitive to allergens and who travel often and may be prone to bed bugs*), can enjoy our products.Our product is targeting people who are prone to picking up bed bugs while traveling, have previously had bed bugs and/or are preventing from a future infestation and those who are prone to allergies (dust mites, pollen) and want to protect themselves and their mattress/bedroom, naturally.