Welcome to Wear LIC, where we create high-quality apparel that gives Long Island City a unique visual identity. Founded in 2016 by local graphic designer Stuart Lowitt, our brand was born out of a desire to reflect the creative vibe and rapid evolution of the LIC community. We specialize in uniquely designed graphic tees, hoodies, and accessories featuring humorous takes on local landmarks and street scenes. We serve the residents, neighbors, and fans of Queens who value sustainability and local pride. What truly sets us apart is our commitment to quality and ethics: all our new arrivals are colored with earth-friendly dyes, and sourced from WRAP-certified partners. When you wear our collections, you aren't just wearing a shirt-you're supporting a business that is deeply rooted in the community, contributing to local non-profits and celebrating the spirit of Long Island City.

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