At East Bay FF we strongly believe in personalized service and so we strive to provide it in every aspect of our operation. We work hard to meet or exceed our customer's needs.

We specialize in private label for grocers large and small.

Nippon Industries is a premier producer of fine IQF quinoa, rice, and whole grains. We service the bulk industrial, food service, as well as retail segments. We do cooking, freezing, blending, seasoning, and packing all in-house, eliminating extra costs, time, and middlemen. Our product line includes cooked and frozen quinoa, rice, whole grains, legumes, and couscous. We are able to do mixed blends as well as delicious seasoned options. Our healthy line of whole grains meet the demands of today's discerning, health-conscious consumers. Frozen food for those who demand fresh quality. Our specialized freezing technology is what allows us to make frozen food that is INDISTINGUISHABLE from freshly made. Ready in minutes. We take the difficult, lengthy cooking steps out of the equation for you. All that's needed is fast, easy re-heating. Any kitchen staff or home users can prepare our grains, regardless of skill. Let us handle the grains so you can save your energy and valuable burner space for what you do best. Consistency in every grain across your entire chain. Count on the consistency in quality and taste that our frozen grains offer. Eliminate the variance found between your locations and cooking staff. Enjoy 2 years of shelf life and eliminate waste by only heating what you need. Visit our website: www.nipponindustries.com to see our full product lineup, learn more about the benefits our IQF grains offer you, and SEE WITH YOUR OWN EYES why our freezing technology is superior to the rest of the industry!