Buy The Client is a reminder of that goal. For the vast majority of SMB's, the goal of advertising is to increase revenue through increased market share. The founders of BTC saw a canyon dividing the advertising world. On one side were the vast, creative, empire builders of advertising who specialized in branding, Content marketing, and cutting edge strategies to increase consumer awareness. On the other side of that chasm we saw retail PPC vendors who focused their energy not on helping their clients grow, but on billing them to the fullest extent their budgets would allow. Buy The Client was our mantra to bridge that gap.