Defines financial situtation by completing quantitative analyses. Evaluates optional plans by identifying outcomes and potential returns. Values assets by appraising current condition; assessing potential. Recommends debt structures by analyzing refinancing options. Builds financial database by identifying sources of information; assembling, verifying, and backing up data. Recommends financial actions by assessing options in relation to organization goals. Prepares financial reports by collecting, formatting, analyzing, and explaining information. Protects operations by keeping financial information confidential. Maintains technical knowledge by attending educational workshops; reviewing publications. Contributes to team effort by accomplishing related results as needed.

When it comes to business decision making, many entrepreneurs rely on their gut feeling. Sometime it works; other times it doesn't. According to SBA, more than 50% of small businesses fail in the first five years. If you walk down the shopping mall, you properly notice that smaller shops come and go regardless of economic condition; but the bigger stores like Old Navy or Macy's stayed open even in the worst recession. Why? They have people called financial analysts to look out for the latest market development to help them stay relevant. This is where ProfitPeeker comes in. Armed with more than 10 years of business analytic experience in the public and private sector, Willie will help you to gather the information you need to keep making good decisions that keep you one step ahead.