VAL-U-ADS® is Colorado's largest locally owned direct mail business. We take pride in providing a product featuring a diverse group of local businesses. VAL-U-ADS® first direct mailer book was published on November, 1989. Advertisers enjoy an excellent return on investment in part because our cost per piece is usually less than 2¢ per household and the mailers came directly to the mailbox. All mailer distribution is verified by the United States Postal Service.