Independent, objective, third-party assessment demonstrating the impact of pharmaceutical, biotech, and medical device promotional activities on healthcare providers' performance and decisions. Independent metrics on these activities provides comprehensive understanding of the ROI from these initiatives. Our research includes robust studies into current clinical practice patterns providing critical informaton for strategic planning and optimal message design. In additon to customized studies, we provide syndicated reports available through ongoing research providing the most up-to-date information directly from physicians about how they treat and manage pariticular patients as presented through different cases including factors, attitudes, and barriers influencing their decisions.