Phase Zero is a Service Disabled Veteran Owned Small Business (SDVOSB) global impact assessment, consulting, and advisory firm at the forefront of socio-cultural context and local perception providing ground truth. We provide decision support, combining BIG (quantitative) and Thick (qualitative) Data Analytics while leveraging on-the-ground real-time input enabling clients to ask and answer ‘the right questions’. We empower organizations with contextual awareness through a “Local Lens,” highlighting socio-cultural nuances, providing opportunities for proactive action. We deliver clarity, context, and actionable insights enabling clients to reliably measure impact on perceptions and make confident decisions in opaque environments.