Bridal Fair is a federally registered trademark under which we license radio and television stations (and other media and entities) to produce bridal events in which retail and service businesses may promote their services to the bride and newly-forming household. We also promote the Smart$tart Bridal Bonus Card program through which brides may enjoy special value-added offers not available to the general public. Smart$tart is a federally registered trademark of Bridal Fair, Inc.