our unusual name is pronounced MEE-CHEE! The idea for our purses all started when a young homemaker accidently spilled on her handbag! She really liked her purse and wished there were a way that she could just change the stained outside and keep the bag. Frustrated by the thought of hunting for a replacement then transferring all the contents, she createda new cover for her handbag by that creating the first shell that would become the Miche Bag! Miche was launched in 2007, and the concept for purses with interchangeable exteriors.