Look & Hook is a call tracking and phone call analytics solution for websites, businesses, and agencies, offering tools for call tracking, call recording, caller analysis, referral source tracking, and more. Users can benefit from instant local, international, or toll-free number setup with Look & Hook, with the ability to start using them instantly. The cloud-based tool can be utilized by attaching a unique phone number to every advertising campaign, allowing users to track traffic and visitors and discover which marketing campaigns are generating the most calls. Unique phone numbers can be assigned to individual marketing campaigns using Look & Hook in order to track performance and gain insight into which campaigns are generating the most phone calls. Using these dynamic numbers, every call can be traced back to the referral advertisement, keyword, or source. Business can choose between international, local, or toll-free numbers and implement them instantly to start tracking calls. Look & Hook facilitates call recording and playback, in order to qualify leads, gather data on visitors, and aid with staff training for customer service. Call logs contain data on individual calls including call type, time stamps, number, call duration, employee, visit ID, and more. The reporting dashboard within Look & Hook provides users with insights into marketing campaign performance, referral sources, conversions, and more, and allows users to analyze call data by filters including campaign source, duration, page, and keywords. Integration with third party solutions such as Google Adwords and Google Analytics allow users to gather deeper insights into the visitor journey. Keyword level tracking can be carried out within Look & Hook to help businesses understand which keywords were searched for each incoming phone call, and data can be synchronized to Google Adwords to analyze keywords alongside conversion rates.