Wanting a snack bar that was delicious as well as nutritious and filling, Danielle Ontiveros created her own one night at the age of 16. Grab The Gold Snack Bar has grown in popularity due to the loyalty and enthusiasm of its customers. The brand has now grown outside the southeast to all corners of the country as friends and family share this yummy snack bar. Grab The Gold is made with organic oats and soy protein and comes in one flavor: chocolate peanut butter. Sales have been growing every year and over half a million Grab The Gold bars have been sold annually for the last two years with record growth projected in 2011.