Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands. A Swatch is more than a timepiece: it's a 'talking piece', a state of mind and a medium for self-expression. For over three decades, Swatch has been revolutionizing watchmaking with fashionable designs, ground breaking innovations and a provocative spirit that resonates with the artist in all of us. Today Swatch continues to innovate and surprise with new models, collections and special editions. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.

Finest Kind Trading Co. is an independent luxury watch business specializing in authenticated pre-owned timepieces, private acquisitions, trade-ins, consignment, and concierge sourcing. We focus on premium brands including Rolex, Omega, Cartier, Tudor, Audemars Piguet, and Patek Philippe. What sets Finest Kind apart is a verification-first approach designed to create greater trust and confidence in the pre-owned luxury watch market. Our process emphasizes authenticity, documentation, transparency, and a professional client experience for both buyers and sellers. Whether a client is purchasing a collectible timepiece, sourcing a specific reference, selling a watch, or exploring trade options, our goal is to provide a secure, straightforward, and elevated transaction experience. Based in Knoxville and serving clients nationwide.