Our staff has put in thousands of miles on trails, lakes, and creeks. We've been to every continent.... and all told, have hundreds of years experience outfitting folks for personal adventures. We know what you'll need to visit the Great Wall of China and how to dress for the Iditarod. But, what we AREN'T is "super-hardcore" gear nerds with our nose in the latest review mag. We believe that personal experience is the root of our business. YOUR personal experience. So what is your idea of an adventure is taking a 3 year old to the beach? We wanna be there with you. Not to sell you stuff you don't need or convince you that we're "super-extreme" ... but to relish in the time away from work... or carpool ... or cell phones. And, our goal is to do that one-on-one. We're not stock-boys stackin'