Our name represents a major idea about our business. We wanted to create a Triathlon and Bicycle retail environment that customers felt comfortable while shopping, not intimidated. We are a specialty shop, we support those Athletes that want a little more out of life, either proving something to themselves or just to play outdoors. Everyone is welcome! From the beginner to the pro, we treat everyone with respect. We've participated in this sport for more than 50 years combined, so the experience is here! If you are looking for a bike you can ride every weekend or the first time wetsuit, we've got it. We remain humble and are ready to help you. Thanks!