Over the last decade, he has used the company to share his trading methods and ideas with hundreds of thousands of traders the world over. He placed his first trade in 1989 and has been trading and testing strategies ever since. He worked for IBM in his native Germany, but left the company in 2002 to move to the United States in order to become a full time, professional trader. Markus Heitkoetter says that Rockwell Trading was started by accident, after he began sharing some of his trading knowledge on his website. Its popularity grew far beyond his expectations. He says that the goal of his company is to simplify the complex world of trading, and to help as many people as he can to reach their trading goals. Rockwell Trading Services has passed its ten year anniversary, and has succeeded in that objective. "Very simple and easy," one satisfied customer commented on its strategies. This is an oft-repeated refrain: Rockwell Trading Services clients love the company's products. "Other sites selling products are so expensive, I can't afford to get started," another client said. "I need to make money, not spend it all. Thanks to you, I got started!" "Markus is awesome," another Rockwell Trading client said. "I like how he doesn't sugar coat things. He tells you what works and doesn't, without a lot of hype and BS." That directness and lack of hype is the Markus Heitkoetter hallmark. He provides traders with even more information in his two best selling books, The Complete Guide to Day Trading and The Simple Strategy, both of them available in hard copy format and as e-book downloads. The Simple Strategy has been a #1 Amazon best seller in the Futures category for more than a year.