Sell your home yourself while your home is listed, and pay no Realtor Commission. How you benefit in the "Smart Seller" Program: By having the ability to contribute and get compensated for your efforts, as the homeowner. You can run your own ads, and you can hold your own open houses, if you wish. This of course, would not apply to a Buyer exposed to your home by the Keller Williams Eastland Partners office, or by another Realtor.