When your pet strays, the finder simply calls our Toll Free "HOT LINE" on our tag (24/7/365). We gather the finder's contact info (phone nr, address, etc) and call you, in minutes At no time will any of your information be disclosed to the finder, nor do we publish such on our tag. We do this to protect your privacy & security (regular id tags often disclose your personal address and phone number that may be used by the wrong people, and often for the wrong purpose). Our trained Data Center Pet Lovers will call you with the finder's information so you can be reunited with your pet in minutes. www.petshepherdnc.com