Roughing It In Style is the Northwoods' destination for curated furniture, lighting, custom cabinets, and full-service interior design. Our Harshaw showroom is the largest curated home furnishings destination in the region, bringing together more than 500 vendors under one roof with a depth of inventory and design-led curation you won't find at chain retailers or smaller boutiques. We serve lake home and cabin owners across Minocqua, Eagle River, Rhinelander, Lake Tomahawk, Boulder Junction, and the broader Northwoods — including year-round residents, summer families, and retirees building or refreshing their second homes on the water. Our in-house design team handles everything from single-room updates to full custom cabinet projects and complete lake home builds. Whether you're furnishing a classic Northwoods cabin, a modern lake build, or a four-season retreat, we have the inventory, the vendor relationships, and the design expertise to make it come together.