Rob Bunting, "The Internet Marketing Czar", started the Cincinnati I-marketing Group (CIG) in 2004 to serve firms looking to generate more sales or sales leads from their websites but not large enough to take on a full-time Internet marketing manager. CIG is a small "virtual" agency that offers personalized online marketing services designed for each client at a rate lower than traditional ad agencies. CIG clients receive easy-to-understand reports so they can see their precise return on investment along with recommendations for improvement.