Since 1985, our San Francisco based advertising agency has been taking notes on what radio, television and newspaper advertising works and what does not work. Doing radio, TV, Magazine and Newspaper Advertising for over 75 national events a year in over 30 markets mostly in the United States has taught us quite a bit. While many agencies are obsessed with creating award winning art, they may forget to actually sell the product or services their clients offer. Not us. Since 1985 we have spoken to over 150,000 of our client's customers and we are not speaking of having them fill out a form. We have spoke face to face with over 150,000 of our clients' consumers and learned a wealth of information about how to do ads that work. You can probably think of advertising you've seen on television o