Our Vision Just as Comcast is dedicated to creating value for its subscribers, Comcast Spotlight is focused on creating value and opportunity for advertisers assembling the specific audiences our clients need to reach, even as the media landscape continues to become more fragmented. We've created an advertising marketplace where both large and small businesses can leverage our multi-screen (TV and online) capabilities, the ability to precisely target advertising based on geographic and demographic data, the most insightful marketing intelligence and the most innovative promotional opportunities. This approach - and the infrastructure behind it - allow us to create customized and compelling solutions for each advertiser.