Copywriting is a mass-media sales machine. It's how messages make customers. Needless to say, words count. For your next marketing endeavor, be choosy about copywriting. Make sure it's crisp and clear. Criticize it if it doesn't flow. Abandon it if it doesn't get results. Remember, words turn ideas into money. When you work with J Rose, you'll get an arsenal of money-making content. Your next newsletter, brochure or website could become your most effective salesperson.