At Xente we are all about people. Did you know one of the biggest mistakes people make in advertising is advertising to the wrong group of people? John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." At Xente Media we seek to eliminate that waste. With billions of people on the planet, it is important to reach the people who are interested in your company's message. We are different because instead of focusing on just traditional forms of advertising and media, we mix it up. We include the usual forms of media - Cable, Radio, Print, Broadcast and Billboards. We also include new forms of media - Internet Search Engine Marketing, Display Ads, Mobile Ads on Cell Phones, Smart Phones, iPods, iPads and other tablets.