STRATEGIC MARKETING IN THE AGE OF SMARTPHONES The exceedingly rapid growth of smartphones, in comparison to the overall cell phone market, makes Apps and Mobile Websites critical, must-have marketing tools. By now, all the "savvy customers" have already migrated to smartphones, and the rest of the market is following right behind. Don't simply hand over your customers to your competition - just because you fail to recognize how important Marketing Apps and Mobile Websites are. Take note: consumers are quickly adopting to new mobile standards, and marketing to your customers is forever changing right before your eyes. Through ADSTHEWORD MOBILE SYSTEMS businesses, professionals, institutions and churches can NOW own their individual iPhone App and Mobile Website.