Bella's Custom Design, Inc. has been providing quality awards, promotional products, screen printing and embroidery services to organizations for over 30 years. In 1984, Jerry and Sandy Bella set out to create a business that would provide awards to the Kiel, Wisconsin area. After remodeling the basement of their home to create space for the business, they started out selling awards to nearby organizations. They soon found that with awards came a demand for other forms of promotional printing. In 1986, Jerry and Sandy added screen printing to their lineup of services and moved the business into their remodeled garage to assist with the growth of the company. Over the next 3 years, Bella's Custom Design, Inc. added embroidery and promotional products to their list of services. By 1990, the business's significant growth led to the need for an even bigger space.