Drive Your Message Home with Ads Over Ice™ There's a new way to deliver your brand and message to more than 4 million customers across the Detroit metro area. Ads Over Ice offers a new, innovative, and lowest-cost approach to non-traditional media advertising. With Ads Over Ice, your brand, message and consumer incentive such as coupons are placed on millions of ice bags. Ads Over Ice delivers all the benefits of direct mail at a fraction of the cost and with one important difference - your brand and message are brought home and used by the customer regularly and in various places such as at picnics, on the beach, during parties, sporting events and more. Your message goes wherever customers use ice.