New financial application aggregates information, including social mentions, of publicly traded companies and world markets. Investors and traders, skeptical of information from "traditional" sources, increasingly rely on peer-to-peer-shared financial information on social networks. Stock.ly harnesses the power of all forms of data, such as articles, charts, and videos. When a Stock.ly user shortens a link, they are submitted to the Stock.ly user community at the same time. Once submitted, users can comment, share and drive the information up and down on the website in a similar manner as Digg.com users do.