NuChoicePlus Founders, President & Executive Vice President John & Catherine Edwards have been leaders in the direct selling and network marketing industry for over 30 years. The Edwards have built multi-million dollar sales organizations and trained thousands of salespeople during their distinguished careers. Together, Catherine and John Edwards co-founded a cosmetic company in 1982 and within 5 years grew the business to over $50 million in sales per year. The Edwards served as president of this thriving direct sales company where they personally managed over 125 corporate sales managers across the United States, Canada, England, and the Bahamas.