Elsie Eisenmann, R.N., LTC Specialist, CLTC left a career as a nursing home Director of Nursing and Nursing Home Administrator to enter the insurance business. Her reason: She saw firsthand how the cost of long term care caused financial hardship on families who had no long-term care insurance coverage. Today, Eisenmann helps individuals research their long term care insurance options and helps them design a long term care insurance program suitable for their individual situation. Kara Haley, a middle school math teacher and LTC Specialist, has joined her mother to help educate individuals about the importance of long term care insurance.