We market several books detailing the things you need to know when you are ready to shop for Auto. Insurance, Life Insurance, and coming soon, Homeowners Insurance. There are hundreds of Insurance Companies marketing in all 50 states. Many would have you believe that the most important thing you need to know to make a wise decision is the premium. Which of course would mean that they want you also to believe that all policies are the same. The book points out why they are not all the same and some of the important questions to ask to find the differences. A very important point that needs to be made is that it is the buyer's responsibility to know these things and it is not the agents job to point out the weakness in any policy. It is up to you to ask the right questions .