The insurance industry is known for being complacent. It is this complacency that left a gaping void in the marketplace for more solutions for e-commerce businesses. Well Insurance was born from this void in the marketplace and the need of one Ecommerce business woman seeking more coverage and better solutions. Lori Jurans is the founder of two successful eCommerce brands. After listing on Amazon in 2012 Lori was thrilled to see their sales begin to grow rapidly. With that growth quickly came the necessity to leverage more and create larger purchase orders. As their purchase orders and overhead expenses began to rise, so did Lori's anxiety with the realization that they needed to understand their exposure and protect their assets. In addition to traditional coverage, she also had concerns that a large portion of their business was being built on a platform they did not own. Sound familiar?