About Rural Mutual At Rural Mutual Insurance, we have been protecting what we value in Wisconsin for over 78 years. As one of the top 50 property and casualty companies in the country, we provide a full line of insurance products exclusively to families, businesses and farms in Wisconsin. Since Rural Mutual does business in only one state, premiums paid here, stay here to keep Wisconsin strong. Rural Mutual has more than 150 agents in more than 100 locations across the state. The company has been headquartered in Madison, since it started operations in 1934. Endorsements And Awards For the fourth consecutive year Rural Mutual has been recognizied by the Ward Group, which is "a leading provider of benchmarking and best practices research studies for insurance companies," as on