The Claims Pages, based in Lake Helen, Florida, sells print and online advertising to service providers who wish to offer products and services to insurance claims adjusters and insurance consumers. Distributed for free to nearly 100,000 adjusters each year, The Claims Pages print directories and ClaimsPages.com have become the largest circulated reference source for claims adjusters and an advertising medium of choice for businesses serving the insurance industry. The first print edition was developed and distributed within the state of Florida under the name "The Claims Pages of Florida" in 1999. Based on its success, "The Claims Pages of Georgia" and "The Claims Pages of the Carolinas" soon followed. Today, Claims Pages directories are published in twenty-seven states.