Allegra of Alpena, MI Today, the most successful promotional campaigns combine the strengths of multiple marketing channels like direct mail marketing, website design and optimization, event promotion, branded apparel, and strong branding through custom graphic design. Since 1970, Allegra in Alpena, MI has been your local, one-stop resource. We help businesses and organizations just like yours choose the most effective ways to protect and grow existing customers, target and acquire new prospects, and keep employees informed and motivated. We take the time to learn your business so we can be a trusted advisor who understands your unique challenges and helps define where your opportunities lie.